There are no standard translation rates. You need to learn to tell what is reasonable and what is not. In addition to comparing quotes from multiple translation companies, you can make an estimate based on the cost of living for translators. Like any other professional service, the fees are actually based on an hourly rate. A normal translator may translate about 2,000 words including T/E/P for western languages, less for Asian languages. It varies with quality requirements and the nature of the content. However, 2,000 is a good number to estimate for translation rates: Assume the typical hourly rate for the target region is $20 per hour, the word rate would be (20 x 8 / 2000) x 150% = $0.12 per words. Generally you should be wary if quotes for professional translation services are less than $0.10/word.